From Emily Provance:
An under-45 communications strategy, in contrast, would mostly involve social media (Facebook, Instagram, Twitter, possibly Tumblr or Pinterest). Articles would be short and would contain mostly content directly relevant to the reader—or, if the content were not directly relevant, it would be single-story narratives with an emphasis on personal impact. Announcements would come out through messenger apps or text messages, with a strong element of user control about which announcements to receive and which not. Photos and videos would be used frequently.
I’m always a bit wary of generational determinism. I think generational ideas are more like underlying trends that get more or less traction over time. And Quaker digital outreach in particular has been a thing for a quarter century now. But the underlying message—that some people need to be reached digitally while others are still best served by print—is a sound one and I’m glad Emily’s bringing it up.
But it’s still kind of sad that we still need to make this kind of argument. I remember having these discussions around an FGC outreach committee table fifteen years ago: surely we’re all on board about the need for digital outreach in 2018?
Turning, Turning 
